Camping In Ontario Update Newsletter June 2019 September 2013 | Page 25

25 | september 2013 postage will easily cut your costs of reaching those new customers in half. Your state association can also help you to reach campers at major RV shows. You cannot possibly afford the time or the expense to exhibit at every major camping show, typically held during the winter months, when Northern campers are itching for the snow to melt and when Sunbirds are anxious to migrate back to the Northern woods; however, “piggybacking” once again with your state association can be the next best thing. Although you should certainly consider exhibiting directly at the major shows within your key markets, because there is no substitute for the one-on-one ability of being able to speak directly with your key prospects, rely on the experts to cost-effectively get your literature into the hands of the people who you cannot afford to meet yourself. In addition to the state campground associations, there are at least two companies that provide a similar service that is tailored to the family camping and RV markets. Those two companies are: • Anderson’s Brochure Distribution Service http://www.campwithandersons.com • United Brochure Distributors http://www.vacationnortheastusa.com I apologize if there are others that I may have unintentionally omitted. If they exist, they are probably not doing an efficient job of pro- moting their own businesses. Other companies maintain literature racks that display campground brochures at RV dealerships from state to state. One of these, serving the state of California, is RV Travlin — http://www.rvtravlin.com. Incorporate these ideas and services, then watch the direct traffic to your website increase substantially by people who are campers, are interested in your state or region, and who would otherwise not know that your business exists. Copyright © 2013, Peter Pelland. May not be reproduced without permission. Reprinted from the Campground Industry E-News, with the author’s permission. Peter Pelland is the CEO of Pelland Advertising, a company that he founded in 1980 and which has been serving the family camping industry for over 30 years. His company builds websites and social media content, along with producing a full range of four-color process print advertising. Peter is also the founder of the Campground Success project and is the co-author of Unconventional Wisdom Works — 25 Marketing Strategies to Build Your Outdoor Recreation Business Today. Contact Peter with any questions regarding the marketing of your business. There is never a charge for an initial consultation. Learn more about Pelland Advertising at www.pelland.com or www.facebook.com/ PellandAdvertising. ■ Campground Insurance Coverage Specific to Campgrounds Great Campground Insurance Rates Also Offer Let Us Help With Your Campground Insurance Call Sue Gibson or Tracy Hooghiem 1-877-463-5500 [email protected] [email protected] Home/Auto Insurance Trailer Insurance Business Insurance Life Insurance & Health Benefits - Contact Tracy