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RAY AND JAT ELECTRONIC MEDIA AND CHILDREN 7. Hopf WH, Huber GL, Weiss RH. Media violence and youth violence. J Media Psych 2008; 20:79-96. 11. Primack BA, Swanier B, Georgiopoulos AM, Land SR, Fine MJ. Adolescent media use and young adult depression: a longitudinal study. J Adolesc Health 2008; 42: S5. 12. Christakis DA, Zimmerman FJ, DiGiuseppe DL, McCarthy CA. Early television exposure and subsequent attentional problems in children. Pediatrics 2004; 113: 708-713. 13. Acevedo-Polakovich ID, Lorch EP, Milich R. TV or not TV: questions and answers regarding television and ADHD. ADHD Rep 2005; 13: 6-11. 14. Zimmerman FJ, Christakis DA. ADHD and television: a reply to Barkley. ADHD Rep 2004; 12: 5-6. 15. Competing interests: None stated. Sharif I, Sargent JD. Association between television, movie and video game exposure and school performance. Pediatrics 2006; 118: e1061-e1070. 10. Contributors: MR formulated the idea of writing this review and revised it critically for important intellectual content. She will act as guarantor of the article. KRJ collected data, drafted the manuscript and reviewed the literature. Both authors approved the final manuscript. Funding: None. Geeta MG, Krishnakumar P. Television and suicidal behavior. Indian Pediatr 2005; 42: 837-838. 9. The media has a disturbing potential to negatively affect many aspects of children’s healthy development, including weight status, sexual initiation, aggressive feelings and beliefs, consumerism and social isolation. Media also has potential for positive effects on child health. We need to find ways to optimize the role of media in our society, taking advantage of their positive attributes and minimizing their negative ones. The ultimate goal is to reach youth with positive messaging. Embracing media rather than trying to counteract it promises to be an effective tool in shaping the behavior of children and adolescents. Thakur Y, Khokhar C.P. Mass media and children. Psycho-lingua 2001; 31: 135-138. 8. CONCLUSIONS Acevedo-Polakovich ID, Pugzles Lorch EP, Milich R, Ashby RD. Disentangling the relation between television viewing and cognitive processes in children with attention-deficit/hyperactivity disorder and comparison children. Arch Pediatr Adolesc Med 2006; 160: 354-360. REFERENCES 1. Lenhart A, Madden M, Hitlin P. Teens and Technology: Youth Are Leading the Transition to a Fully Wired and Mobile Nation [Report on the Internet]. Washington, DC: Pew I nternet & American Life; 2007 [cited 2007 Jul 27]. Available from: URL: http://www.pewinternet.org/PPF/r/162/ report_display.asp. Accessed November 14, 2009. 2. Kaiser Family Foundation study. Generation M: media in the lives of 8-18 year-olds. Available from: URL: http://www.kff.org/entmedia/entmedia 030905pkg.cfm. Accessed November 14, 2009. 16. Bickham DS, Rich M. Is television viewing associated with social isolation? Roles of exposure time, viewing context, and violent content. Arch Pediatr Adolesc Med 2006; 160: 387-392. 3. Arya K. Time spent on television viewing and its effect on changing values of school going children. Anthropologist 2004; 6: 269-271. 17. Vandewater EA, Bickham DS, Lee JH. Time well spent? Relating television use to children’s free-time activities. Pediatrics 2006; 117: 181-191. 4. Bushman BJ, Huesmann LR. Short-term and longterm effects of violent media on aggression in children and adults. Arch Pediatr Adolesc Med 2006; 160: 348-352. 18. Kubey RW. Television use in everyday life: coping with unstructured time. J Commun. 1986; 36: 108-123. 19. 5. Ray M, Malhi P. Adolescent violence exposure, gender issues and impact. Indian Pediatr 2006; 43: 607-612. Krosnick JA, Anand SN, Hartl SP. Psychosocial predictors of heavy television viewing among preadolescents and adolescents. Basic Appl Soc Psych. 2003; 25: 87-110. 6. Ray M, Malhi P. Reactions of Indian adolescents to the 9/11 terrorist attacks. Indian J Pediatr 2005; 72: 217-221. 20. Livingstone S, Lemish D. Doing comparative research with children and young people. In: Livingstone S, Bovill M, eds. Children and Their INDIAN PEDIATRICS 566 VOLUME 47__JULY 17, 2010