George W. Bush overcame John Kerry and won the presidential elections in 2004. In the heated presidential race, which was dominated by the theme of foreign policy, George Bush camp was smart in selling their candidate to Americans for four more years. The clever way of promoting their candidate was the difference in giving Bush the edge over Kerry.
Bush's campaign served a main idea in convincing US citizens that he is the safety valve of America and a corner stone for national security. One of his most important campaign ads was titled “Whatever it takes”.
security. One of his most important campaign ads was titled “Whatever it takes”. This video message showed Bush talking to the public and sympathizing through his words with the victims of 9/11 and victims from the US forces in Iraq and Afghanistan. The video showed the reactions and different shots of the families of the lost and their suffering. The video message used an emotional appeal in showing a patriotic glamour to the public. The
VIDEOS
In Political Campaigns
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