and energetic; whereas Obama seemed completely unprepared, tired and hesitant. Moreover, Obama kept looking down at his notes and seemed bored. The contrast in their body language strongly affected the results of the debate. Furthermore, Romney managed to convince the people of untrue facts because he had properly communicated the message; this phenomenon is known as the placebo effect.
Having realized his previous mistakes, Obama was better prepared for the second televised debate. His communication skills improved as he talked faster, appeared more interested and had better comebacks. . For example, when Romney accused him of neglecting poor families, he simply stated that he had not received any complaints from the governor (who was Romney).
Romney). The latter was unable to successfully retaliate and instead appeared rude and incompetent. Additionally, because televised debates don't give candidates space to revise their statements, Romney lost many female voters due to his comment, "binders full of women."
The third and final debate determined the fate of both candidates. Obama won due to his ability to highlight his strengths, whereas Romney had only focused on attacking Obama. Had these debates been aired on the radio or their scripts added in newspapers, the results would have been very different. However, unlike other media platforms, the television had allowed the candidates to manipulate their body language, tone and posture to appeal to their audience.