INDUSTRY PEOPLE
and the figures on the balance sheet at year-end.
One of the things Prime Pump attempts to do is to provide
wrap-around to the customer to eliminate what the company
Prime Pump believe that it’s the success of their clients that
refers to as an unknown quantity in pumping.
gives them confidence that the business model is working.
He talks about pumping as being a “scary commodity”,
“We don’t wake up and expect to get out of bed and make a
something that no contractor can truly predict. It’s incredibly
difference to our own lives unless we are making a difference
easy to think you can approach a pumping situation, rely
in our clients’ lives.”
on the equipment and expect the exact result you thought
Therefore feedback such as the nervous contractor who now
you’d get.
feels fearless in the face of a tricky pumping job, is direct
“There’s a lot of factors at play. A lot could go wrong, you
proof that both the client and the company are
can’t always plan it going your way.
“There’s a lot of factors at achieving.
That scary commodity, though, gets made less play. A lot could go wrong, Prime Pump continues to work on several
scary by Prime Pump as we’ve seen just about you can’t always plan it major projects around the country including the
going your way.”
every scenario unfold that there is.”
Puhoi-Warkworth bypass and the Christchurch
Feedback is important to the company and how they want
Northern Corridor. The latter is one of the famed Roads Of
to grow.
National Significance, an overarching infrastructure project
that has been a point of contention between the National
“We had a person come to us, he was really nervous about
and Labour parties.
the whole pumping thing. We guided him right through it,
specced the pump, put the gear down and he came away
Again, Prime Pump stresses the need to address these
at the end of it and he said that the fear of the unknown of
areas of infrastructure as a matter of priority. Years of
pumping has been removed.”
experience in the field have shown that without the
underlying transport framework, small and big business will
When asked what gets them out of bed each morning, Prime
suffer the consequences.
Pump are adamant that it’s the success of the customers
that does it.
In saying that, Prime Pump have also needed to diversify
to meet the demand for equipment for the current large
There’s a heap of ways to measure success in a business
projects on the go. They have recently set up a hireage arm
but most indicators focus on financial gain, profit margins,
Prime Pump equipment was choppered into Kaikoura due to its lightweight and compact nature.
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