INDUSTRY PEOPLE
so the main warehousing is now out of the other two
branches.
So, what’s the plan for the 50th Fieldays for Earthworm?
Rick explains that they’re going to try something
completely different this year. Instead of having a
“It definitely wasn’t easy earlier,” he explains, “but the
dedicated Earthworm stand, Earthworm are going all out
proof is in the pudding, we’re still here, trading out of
on the Auger Torque site, at site N12, since the latter
Gore, and we have been for 13 years now.”
company is coming to Mystery Creek this year.
The isolation from the main markets has been overcome
“They’ve really thrown everything into the stand. It’s
by changing the distribution to the Christchurch and
going to be amazing. It’s such a busy time, especially
Auckland sites, and with the efficiency of freight, Gore
for augers which are being used for fencing
isn’t as far removed as it seems.
“We’re not interested in farms and all sorts at the moment.”
The other aspect to it is that Rick feels harassing clients to buy our
Rick says it’s quite common for him to bump
his family has a huge playground as the products, we’re interested
into people who’ve travelled all the way from
backdrop to their lives, and enjoys the in providing long-term
Southland to the Fieldays. It really does bring
solutions.”
outdoor living that the town affords.
people from all over.
Weekends are spent with family.
As for the future of the business, Rick is keen to keep
the customer base happy and work on the idea of
“I always end up throwing far too many hours into work,
“longevity”.
so the weekends are pretty sacred.”
“We’re not interested in harassing clients to buy our
His three-year-old is showing a keen interested in
products, we’re interested in providing long-term
diggers too, and this is part of the long-term vision for
solutions.”
the business. As a family business, this means the next
generation might want to jump onboard the Earthworm
“We’ve got some really good product and it speaks for
train.
itself.”
A DEMCO compactor driving fence posts.
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CAM June 2019
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