INDUSTRY PEOPLE
At this time of his career, Paul didn’t have a master plan,
as such. As we will see though, he had an incredibly
strong work ethic, and he now puts this down to having a
vision, rather than a “get rich quick” mentality.
“Off the back of Superwinch and a couple of other well-
respected brands such as Lewis Winch and Lodar, my
focus has been commercial applications for winches.”
After a while, though, other opportunities started to trickle
in. Another somewhat niche market, the towing industry,
has more technological quirks than the average person
might realise, as does the heavy haulage sector.
Some of us older folks might remember the days when a
tow truck would turn up with the old-school flashing lights.
They’d rock up to the scene and load the vehicle onto the
deck (or whatever towing situation had presented). The
towie had to safely carry out all of this while perhaps on
a busy road, or highway; in any case over time, safety
precautions have changed so much so, that now up to
three different types of lights are sometimes needed.
This is where the lightbars come in. Lightbars are generally
ComeUp winches have something for everyone, no matter how
large or small.
LED in presentation and serve various purposes, and
there’s a wireless option. Gone are the days of being
unable to signal to the traffic in behind you what you’re
doing, without getting out of the cab.
Elsewhere, Paul has also begun handling clients who are
switching to wireless radio remote controls. “I’ve handled
Lodar from the UK and Apollo from Taiwan for many years
and more recently taking on world leaders, NBB Controls,
out of Germany. Their range is comprehensive from
simple push-button, through to the most complex fully
proportional systems, all built to superior standards.
“Dealing in quality products has always been my focus, to
represent a company offering such a mature technology
is extremely satisfying and I see this area of industry as
offering prospects for the future growth of Traxion.”
Superwinch is a staple brand at Traxion, and is the world’s most
popular electric winch.
While these various iterations of the business were
established and consolidated, Paul was also involved in
the four-wheel-drive enthusiast industry. The business is
no longer focussed on this sector, but at the time, there
were some interesting developments taking place.
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CAM April 2020
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