MARKETING how we measure success
Luxury Rental Management Callistavacations . com
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Our in-house Marketing team operates as a stand-alone agency and handles ALL marketing efforts for Callista and 360 Blue homes . We develop and deploy the most creative and effective digital marketing strategies in the industry , ensuring each home is marketed to the right audience using the most compelling content . Our Marketing team also works hand-inhand with the Revenue Department . This dual approach enhances the attention each property receives , generating more bookings with maximum revenue .
• 77 % of our bookings come directly through the Callista by 360 Blue website . The industry average : 15 %. This allows us to rely far less on online travel agencies such as VRBO , which charge significant commissions and fees .
• 40 % of our guests have booked with us before . The industry average : 15 %. Strong brand loyalty among guests gives our owners access to an ever-expanding database of known luxury travelers .
• We also utilize our social media reach and branded website to maximize the exposure of our homes . In 2022 we yielded 120,000 unique visitors to our site . In August of 2023 we ’ ve generated 183,000 — a near – 53 % year-over-year increase in unique visitors to our Callista branded website .
• Highly targeted and segmented email marketing strategies reach a vast audience of known and trusted luxury travelers via our 360 Blue and Callista database — 200,000 + contacts .
• We develop high-quality social media content to drive daily engagement to our Callista social accounts .
• Advertising reach of 5 + million users
• Engagement of 174,000 + per year