CAIRO WEST MAGAZINE
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Drumstick
Sherine Abdel Rassoul first launched Drumstick products in December 2009 , “ A product design unit that aims to have your boring everyday belongings smile at you .” Thirty-yearold Abdel Rassoul tells us about her beginnings , “ There was no plan to make a company and conquer the world and be famous . I just liked the idea of making tile stickers , and just wanted to do what I need to do to get it done .” The Egyptian designer studied Entrepreneurship at AUB , Lebanon , where she grew up , “ You don ’ t realize there ’ s a need for things until you actually make the thing ,” she says of her products . After moving back to Egypt in 2004 , Abdel Rassoul worked in publishing for four years , until she switched gears in 2008 to focus on her passion for product design . Her often quirky and offbeat products serve practical purposes , add originality and edge to the space they occupy , and are also designed with a green consciousness , “ The environmentally friendly side of my products comes from my eight years of working with Greenpeace in Beirut . All of my furniture pieces and accessories are made of recycled materials .”
# 1
Drumstick Tile Stickers : “ These tile stickers are designed to be the same exact size , texture , and shine of bathroom and kitchen tiles to give people the liberty to control the look of their spaces easily and affordably .”
# 2
Drumstick Socket Covers : “ This is from the Islamic collection , the socket covers are sturdy , heavy duty , and handmade .”
# 3
Drumstick Key Holder : “ This key holder , ( and wallet holder ) is made solely of re-purposed empty ink cartilages and wood ( and three nails ). The idea behind it , as the rest of Drumstick accessories , is reusing waste in an innovative and sustainable way to make it useful again .”
# 4
Bottle-Cap Table : “ The main inspiration behind this line of tables is the bottle caps built into the pavements surrounding snack kiosks . Although the photos here are of unpaved tables , the rest of this collection is made with gravel and black paste to give the pavement effect .”
# 5
The Ink Blot Test : This is a series of 20x20 graphic pieces that was exhibited in Leipzig- Germany as part of an Anti Islamophobia exhibition . The point of this series is to prove that most presumptions are based on partial or full psychological discrimination , thus the connotation of the Ink Blot test ( The Rorschach Test ) and the ink blot being the Veil .”
# 6
Tarbouche Lamp : The Tarbouche ( Fez ) has to be one of my favorite clothing items in our cultural wardrobe . So I decided to honor it by blowing it up into the size of a stand lamp and by keeping loyal to the exact dimensions and materials used in your regular Tarbouche .
Dazz Bags Facebook : www . facebook . com / dazzbags
Drumstick Website : www . behance . net / sherinerassoul Facebook : www . facebook . com / drumstickdesigns
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