CAIRO WEST MAGAZINE
CAIRO WEST MAGAZINE FASHION
Drumstick
Sherine Abdel Rassoul first launched Drumstick products in December 2009,“ A product design unit that aims to have your boring everyday belongings smile at you.” Thirty-yearold Abdel Rassoul tells us about her beginnings,“ There was no plan to make a company and conquer the world and be famous. I just liked the idea of making tile stickers, and just wanted to do what I need to do to get it done.” The Egyptian designer studied Entrepreneurship at AUB, Lebanon, where she grew up,“ You don’ t realize there’ s a need for things until you actually make the thing,” she says of her products. After moving back to Egypt in 2004, Abdel Rassoul worked in publishing for four years, until she switched gears in 2008 to focus on her passion for product design. Her often quirky and offbeat products serve practical purposes, add originality and edge to the space they occupy, and are also designed with a green consciousness,“ The environmentally friendly side of my products comes from my eight years of working with Greenpeace in Beirut. All of my furniture pieces and accessories are made of recycled materials.”
# 1
Drumstick Tile Stickers:“ These tile stickers are designed to be the same exact size, texture, and shine of bathroom and kitchen tiles to give people the liberty to control the look of their spaces easily and affordably.”
# 2
Drumstick Socket Covers:“ This is from the Islamic collection, the socket covers are sturdy, heavy duty, and handmade.”
# 3
Drumstick Key Holder:“ This key holder,( and wallet holder) is made solely of re-purposed empty ink cartilages and wood( and three nails). The idea behind it, as the rest of Drumstick accessories, is reusing waste in an innovative and sustainable way to make it useful again.”
# 4
Bottle-Cap Table:“ The main inspiration behind this line of tables is the bottle caps built into the pavements surrounding snack kiosks. Although the photos here are of unpaved tables, the rest of this collection is made with gravel and black paste to give the pavement effect.”
# 5
The Ink Blot Test: This is a series of 20x20 graphic pieces that was exhibited in Leipzig- Germany as part of an Anti Islamophobia exhibition. The point of this series is to prove that most presumptions are based on partial or full psychological discrimination, thus the connotation of the Ink Blot test( The Rorschach Test) and the ink blot being the Veil.”
# 6
Tarbouche Lamp: The Tarbouche( Fez) has to be one of my favorite clothing items in our cultural wardrobe. So I decided to honor it by blowing it up into the size of a stand lamp and by keeping loyal to the exact dimensions and materials used in your regular Tarbouche.
Dazz Bags Facebook: www. facebook. com / dazzbags
Drumstick Website: www. behance. net / sherinerassoul Facebook: www. facebook. com / drumstickdesigns
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