In addition, new interfaces and devices often unlock new methods of marketing your services. In the case of wearables, location data can be used to improve audience segmentation and make your attempts to cross-sell or upsell more personal – and more effective.
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An effective way to compete in banking is to leverage [ technologies ] to offer a cohesive and seamless customer experience
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4. Evolve your Existing User Interfaces: While new devices and interfaces are important, enhancing customer experience also applies to your existing User Interfaces( UIs).
Over recent years, the retailers and service providers that consumers interact with every day have made speed and consistency a priority, offering the same high quality experience across multiple platforms. Companies like Apple and Amazon are continually updating and tweaking their interfaces to provide better service, keeping up with customer expectations as they change.
Your customers expect a holistic, omni-channel experience, with deep and consistent functionality across all the devices they own. In every instance, they want an easy to navigate interface that is highly intuitive, yet powerful enough to complete even the most complex banking tasks.
It’ s also important that your interfaces visualise banking data in a way that’ s quick and easy to digest. It’ s not enough to make sending a payment or checking a balance fast. Today’ s customers expect to take away detailed, accurate information in just a single glance.
Compete by Offering a Cohesive Experience: Across PFM, customer service, wearables and user interfaces, technology gives small banks exciting new opportunities to compete on customer experience. However, the biggest impact comes from a joined-up approach that considers all these areas at once for both your retail and business customers
Of course, making the most of the possibilities means finding the right technology partner – one that understands the challenges that smaller banks face and how they can compete today with larger institutions and remain competitive in the long-term in this fast-paced and constantly evolving technical environment.
Is your institution ready to compete today and tomorrow?
Oscar Muñoz, is Senior Vice President, Payments Solutions, Fiserv, Inc. and Rodrigo Santiago is Digital Channels Regional Lead for Latin America,
Caribbean and Canada, Fiserv, Inc., + 1( 407) 513-5364, www. fiserv. com
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