BY THE WAY ( A PSA )
ARE YOU GOING TO THE ASTA TRAVEL ADVISOR CONFERENCE ?
The American Society of Travel Advisors ’ annual conference has a lot in store for attendees .
WORDS / CODIE LIERMANN
COURTESY OF ASTA
Meagan Norton
Whether it ’ s to network with other travel industry professionals , meet with suppliers or attend educational workshops — or all of the above — advisors continue to attend the American Society of Travel Advisors ’ annual conference . This year , the event is taking place in Dallas , TX from May 29 – 31 , 2024 .
To learn more about what ’ s in store for attendees , we caught up with Meagan Norton , manager , communications at ASTA . Read on to learn more about what to expect this year .
Q : What is the reasoning behind changing the name from ASTA Global Convention to The ASTA Travel Advisor Conference ? A : We assessed our annual event and recognized that a concentrated emphasis on business skills and growth would bring substantial value to our members and the industry at large .
The new name , “ The ASTA Travel Advisor Conference ,” has been chosen to explicitly convey the conference ’ s target audience and underscore our dedication to professional development across all experience levels .
This rebranding aims to distinguish our conference by offering unique perspectives and training opportunities not found in other industry events . Participating advisors , whether
The 2023 ASTA Global Convention
new to the industry or having worked in the travel business for 30 + years , can anticipate a transformative experience that equips them with the insights and expertise needed to thrive in their roles and take their travel agencies to new heights .
Q : Is the conference going to be structured differently this year ? What familiar aspects will advisors see , and are there any new features to look forward to ? A : We ’ ve undertaken a comprehensive overhaul of our conference structure this year to ensure that advisors not only maximize , but thoroughly enjoy their experience !
To cater to the diverse needs of advisors , we ’ ve introduced specialized “ tracks ” focusing on “ Cultivating ,” “ Accelerating ” and “ Innovating ” within the travel business . These tracks are thoughtfully curated for new entrants , existing advisors and seasoned
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