When speaking to Dr . Terika L . Haynes , CEO and founder of Dynamite Travel , for this issue ’ s Taking Off department , she talked about the importance of both having a specialization and being open to learning about and servicing consumers ’ changing wants and needs .
EDITOR ’ S NOTE
When speaking to Dr . Terika L . Haynes , CEO and founder of Dynamite Travel , for this issue ’ s Taking Off department , she talked about the importance of both having a specialization and being open to learning about and servicing consumers ’ changing wants and needs .
Codie Liermann
MANAGING EDITOR CODIE AIMS TO DELIVER VALUABLE CONTENT TO TRAVEL ADVISORS
“ I think having a specialized focus is important , but I also see the value in growth and paying attention to market demands and changes to align them with your business growth and ascension ,” Haynes said .
We hear time and time again how important it is to find a niche and become a specialist in a certain area of the travel industry . I love this advice and believe specializing brings success to a lot of travel advisors .
However , Haynes makes a good point about paying attention to the ever-changing demands of the market . If you come across a slow period or find that your existing business model isn ’ t working as well as it once was , consider looking at what ’ s currently trending across the industry and seeing if one of those trends is something you can work into your business .
In this issue of The Compass magazine , we focus on current trends in travel to help give you a glimpse into what travelers are interested in right now . You ’ ll hear insights from your peers on how they use AI and what prominent trends they ’ re seeing among their clients . We also dive into some of the leading travel trends right now , including luxury and wellness .
As always , we mix in some business tips . This issue ’ s topics include advice on accounting and social media , and you ’ ll even learn how to let your travel marketing strategy take flight by implementing drone imagery into your marketing plan — and it might be easier than you think .
From trends that have gained popularity over the past few years to those that are in the early stages of discussion , we hope you enjoy reading about the ones we ’ ve chosen to cover in this issue .
In this issue of The Compass magazine , we focus on current trends in travel to help give you a glimpse into what travelers are interested in right now .
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