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7 WAYS TO BUILD YOUR PROFESSIONAL BRAND

IT MIGHT FEEL UNNATURAL TO PUT SO MUCH EMPHASIS ON YOUR PROFESSIONAL BRAND IDENTITY — BUT IT CAN BE THE SECRET TO DIGITAL MARKETING SUCCESS .
WORDS / ROSSILYNNE SKENA CULGAN

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ESTABLISH TRUST AND CREDIBILITY THROUGH CONFIDENCE

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Believe it or not , improv comedians and travel advisors actually have a lot in common , one expert explained .

In improvisational comedy , performers abide by the phrase “ yes , and …,” which means the improviser should accept what their scene partner has suggested ( the “ yes ”) then add to the story ( the “ and …”).
Travel advisors can learn from that concept , too , Martin Mussey said . And he would know : As a business development and education manager for Nexion Travel Group , Mussey brings a deep knowledge of human resources , consulting , coaching , theater and travel advising to his work .
“ The ‘ yes , and …’ is truly about saying , ‘ yes , and what else ?’ because if you don ’ t say the ‘ and ’ part , then you close off the scene ,” Mussey said . “ Professionally , that means you close off your access to growth to everything else . To me , those two worlds of improvisation and business absolutely blend .”
Given his expertise , we sat down with Mussey for some practical tips on how to embrace your business identity , how to get comfortable with self-promotion and how to live the “ yes , and …” life . Here ’ s what he had to say .

Acknowledge your expertise and own it , Mussey encouraged . Be confident in your career and continue to fan that flame by learning as you go .

Mussey has a few hacks for building confidence : Before you ’ re about to get on a call or walk into a networking event , think about your body language . Are you standing tall ? Pull your shoulders back , practice a smile and uncross your arms and legs . If you need an extra boost , stand in a superhero pose with a broad stance and your hands on your
hips . Try it and you ’ ll feel more confident , he promised .
As for online , he advised that you use what you know to publish articles on LinkedIn . “ You are putting yourself out there as a subject matter expert on topics you already know ,” he said . “ Never underestimate the power of the network you have been building on that platform .” As an extra bonus , if LinkedIn recognizes the value in the post , it may be promoted and garner increased engagement .
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