HURTIGRUTEN EXPEDITIONS ’ REBRAND
Hurtigruten Expeditions has officially rebranded to “ HX .” What ’ s in a name ? As the cruise line steps into a new era of sustainability and adventure travel , it ’ s ready for the identity change that comes with it . Hence , HX was born . Advisors with a keen eye for detail may have already noticed some changes associated with the rebrand as HX kicked off the process with its new name and logo displayed across its channels and media . But wait , there ’ s more . Hurtigruten Norway is changing its name too . Soon the brand will simply be referred to as “ Hurtigruten .”
Hurtigruten Expeditions ' new brochures showcase HX logo .
PHOTO COURTESY OF HX
PHOTO COURTESY OF BRIGHTLINE
THE FUTURE OF DISNEY
DORENGO5 / SHUTTERSTOCKCOM
Parkgoers gather at Walt Disney World Resort in Orlando , Florida .
A family rides a Brightline train to Orlando .
BRIGHTLINE OFFICIALLY LAUNCHES ORLANDO SERVICE
After much anticipation , Brightline , Florida ’ s high-speed passenger train , recently began selling tickets for its highly anticipated Orlando extension . Based out of Orlando International Airport , the new station connects travelers to popular destinations between Central and South Florida such as Miami , Aventura , Fort Lauderdale , Boca Raton and West Palm Beach . Brightline ’ s one-way Smart fares start at $ 79 for adults and $ 39 for kids , whereas one-way Premium fares begin at $ 149 . Group bookings with four or more tickets save 25 %.
In the fall of 2023 , Disney announced plans to invest $ 60 billion over the next 10 years in its parks and cruise line . Whether the company intends to expand its existing parks or open new ones is still under wraps . However , Disney did share that Magic Kingdom Park will reap some of the benefits with the beloved attraction undergoing a massive expansion in the near future including changes to the Pirates of the Caribbean land . Additionally , Disney announced it will add three ships to its cruise line beginning in 2025 .
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