EXPERT TIPS FOR IMPROVING YOUR WEBSITE
Travel advisors can keep these useful tips in mind when creating or updating their websites .
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Creating a website , or even updating a website , is one of those things that ’ s constantly sitting on the “ to do ” list but always getting bumped to the bottom . With so much on their plate , it ’ s sometimes overwhelming for travel advisors to even think about this type of project .
It ’ s time consuming and has a lot of moving parts . Do you get new photos taken or use the ones you have ? How in-depth should the content be ? Should testimonials be included ? By the time you get through the initial planning stages , you ’ re exhausted and no longer interested in the task at hand .
The Compass chatted with Kate Winter Cole , owner of Kate Winter Digital Solutions , to hear the latest tips and tricks for improving your travel agency website . She offers marketing and design services to small businesses , including travel agencies .
“ My business is mostly referral based . I was referred to one travel advisor , then another and another , and so on ,” Winter Cole said . “ In the past year , I ’ ve been lucky enough to tag along on some travel advisor trips ( Pivot and Prosper and a Mexico Fam Trip ), and it really opened my eyes to the depth of knowledge and level of detail it takes to be successful in this industry .”
Winter Cole has a passion for educating business owners and entrepreneurs and helping them connect with their audiences . After spending 15 years in the marketing world and seven of those years running her own business , she knows a thing or two about optimizing a website . Here are her top tips for advisors .
WEBSITE VS . SOCIAL MEDIA It ’ s not one or the other when it comes to having a website and social media accounts . Both tools can be extremely useful . One misconception Winter Cole often hears , though , is that an online social media presence does more for business than a website .
“ Social media is a fantastic tool for communication and promotion , but ultimately those platforms are in control of your content and your audience ,” Winter Cole said . “ Your
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