TECH TO KNOW
SECRETS OF SUCCESSFUL EMAILS
We asked travel email experts how to grab attention in crowded customer inboxes . Here ’ s what they recommended .
WORDS / ALESANDRA DUBIN
For travel advisors , emailing clients is a heavy lift . And while it ’ s a necessity , it can feel like a distraction from the more fulfilling tasks of the job — not to mention a frustratingly unbillable step in the process .
Travel advisors Penny Cooper and Christina Vieira came from corporate and tech marketing backgrounds respectively and were accustomed to automating streamlined email systems . But when they noticed peers across the travel industry struggling to keep up , they saw an opportunity and set out to create a tool for marketing and client emails that would ease the major pain point .
The result is their new company , Magic Made Simple , which offers efficient , effective templates for travel advisors to use in their businesses . Here are five of their top tips for creating successful email templates that earn positive attention , convert sales and grow business .
Travel advisors Penny Cooper and Christina Vieira , owners of Magic Made Simple .
1 . MAKE IT PERSONAL It ’ s important to personalize the email to the client receiving it , but it ’ s equally important to personalize it as the sender . Including anecdotes or observations from your own experiences is one way to do that .
“ Just as you have an opportunity to send certain emails to certain types of people to give them the content they want based on their pains and desires , you also have a chance to share personal stories because that ’ s what sets you apart ,” Vieira said . “ Putting yourself into it is going to deepen that connection with the traveler ; it ’ s what ’ s going to keep them coming back again and again .”
2 . SEND CONSISTENTLY Some travel professionals fear that sending
COURTESY OF ANNA FROM FLYTOGRAPHER
26 / THE COMPASS / FALL 2023 vaxvacationaccess . com / thecompass