Byon - Breaking the rules AW2022 AW2022 | Page 65

Byon Breaking the rules
Autumn / winter 2022

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Bubbles for every day – Our inspiration and guide in life !

# bubblesforeveryday is the life philosophy which rules everything in Byon ’ s world , like fundamental laws but actually vice versa . A lot in life is arranged and boring . Life should be lived quite differently , joyfully , mischievously and full of surprises . That ’ s when everyday magic and happiness is created , we believe . We have chosen to call it “ Bubbles for every day ”, the moments created in between all have-to-do things , which give the everyday a silver lining . There are no specific rules for this , everything which makes you smile an extra time is perfectly right . Honestly , in plain language , it ’ s no more difficult than that . Dare to step outside the box , challenge the child inside and never grow up !