Byon Breaking the rules
Autumn / winter 2022
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Breaking the rules with Byon AW2022
Nothing is either right or wrong in Byon ’ s world as long as you believe in it ! Dare to take up space , put your foot down and stand up for differences .
This season we top the playfulness with new possibilities to see the everyday from another angle . We do so during a shopping trip which breaks all rules . Mira , our guide to the galaxy of everyday bubbles , takes us on a liberating tour where she rolls the shopping cart between fantasy-stuffed shelves and creative perspectives . Her visual story gives innovation a face as we are pulled into the core of inspiration , along aisles filled with pop colours speaking for themselves and shapes happy to lie , sit and stand exactly where it happens . Purposefully visible among cereals , milk and eggs .
This autumn and winter we open up the cheeky boutique which surprises in both big and small with its captivating philosophy “ of course it works ”. The collection therefore stretches the limits even more and challenges everything from aesthetics to colours and shapes . The signature colours get competition from the most powerful colour of them all – the red . It appears in various nuances . Especially the hot chili-red dramatizes and calls for attention together with orange , turquoise , and the coffee brown tones . The shapes are wavy , voluptuous and create character . Fantasy flows and materials like handblown glass , textiles , porcelain , stoneware and metal are shaped into harmony , joy and curiosity . The messy square we borrowed from the world of games has become an obvious pattern which comes to life for a long time as it likes to make everything a little bit more crazy .
Together with # bubblesforeveryday we hope to give you new perspectives and contribute with our piece of the puzzle in your home where you break rules , create magic and live out the feeling that everything is allowed , that everything is possible .
Welcome to Byon ’ s world where nothing is either right or wrong !