Byon - Breaking the rules AW2022 AW2022 | Page 128

Byon Breaking the rules
Autumn / winter 2022

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Bubbles for every day – Our inspiration and guide in life!

# bubblesforeveryday is the life philosophy which rules everything in Byon’ s world, like fundamental laws but actually vice versa. A lot in life is arranged and boring. Life should be lived quite differently, joyfully, mischievously and full of surprises. That’ s when everyday magic and happiness is created, we believe. We have chosen to call it“ Bubbles for every day”, the moments created in between all have-to-do things, which give the everyday a silver lining. There are no specific rules for this, everything which makes you smile an extra time is perfectly right. Honestly, in plain language, it’ s no more difficult than that. Dare to step outside the box, challenge the child inside and never grow up!