BYON_BRANDBOOK_2022 - Page 8

Playful

Playfulness and curiosity characterizes us from top to toe . The boundary between imagination and reality drives us when we develop and turn out products and collections .

Core value

World

Nothing is either right or wrong in Byon ’ s world . Here you can be yourself and our motto “ dare to take up space , put your foot down and stand up for differences ” is included in all our communication .