BYON_BRANDBOOK_2022 - Page 24

Verbal identity

Byon wants to express and create a feeling of :
• Home – we want to join in creating personal homes .
• Joy – we believe in interior decoration which is desirable and fun .
• Playfulness – we live with our childlike mind intact .
• Personality – we believe in you and what means something to you .
• Our world – we create interior decoration on the boarderline between fantasy and reality , in a world of our own .
• Colour and shape – we mix colours , shapes , patterns , textures and surfaces . Preferably all together .
• Kindness – warmth and community prevail in Byon ’ s world , where everyone is welcome just the way they are .
• Boldness – we are kind and humble , confident and know what we want .
• Unpretentiousness – we don ’ t believe in trends , we believe in the personal style .
• Quite the opposite – we want to challenge norms and rules .
• Spreading smiles – we create interior design details making more people smile .
• Make the everyday more festive – we know every day turns into a party if you make it so .
• Contrasts – we love contrasts , between old and new , colour and shape , mixed and unmatched
• Extravagant – maximize the mix . The more the merrier – always !
• Momentous tangibles – we want to create decorating details which mean something to the decorator .