BYON_BRANDBOOK_2022 - Page 21

Fashion conscious

This target group is fashion conscious and really follows trends within fashion but also has a strong feeling for interior decorating and design . Materials and colour are important . Want to feel that they set the trends rather than follow them . Accurate and secure in their choices . Know what they want . Mainly women in big cities , age 20-44 . Interests : fashion , decorating , music and lifestyle .