Boundless outlaw with BYON
Autumn / winter 2025
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There is a New outlaw in town- the Byon outlaw!
In the midst of life’ s to-do lists and everyday magic— where rules no longer bind us but harmony and joy in the moment lead the way— this is where you choose if it’ s upside down or not at all, where YOU decide how life should be lived. We’ re bringing you into a boundless world this season, a place lit by the romanticized vision of an outlaw— a BYON outlaw, naturally! So, swing into the saddle, click your heels together with a resounding stomp, and prepare for a life outside the box— literally. Let BYON awaken the rebel in you as you follow your own compass.
Because in this autumn’ s Momentous Tangibles, we invite you on a journey where wild animals and playful cowboy influences blend with a sophisticated, luxurious twist. The collection captures the contrast between untamed freedom and elegant poise, offering unique expressions of zebra and cow print, each pattern reflecting both the mystique of the wild and the power of nature. Bold colours collide with soft hues, featuring combos like brown, red, peach and kalamata green.