“ l want 808 to bring
up the overlooked and
underground artists.
I want the bedroom
artists to be making
an income from their
art… I want to start a
revolution. ”
808 London combines the creative
arts of London’s best undiscovered
artists to produce clothing that
provokes action and empowers the
youth across London wide.
First releasing in Summer 2017, 808
has soared onto the radar of many
major chains and artists alike.
From Lady Leshurr to Topshop,
the group of young entrepreneurs
impressed industry experts with
their poise and class in acting as
a vessel for creative expression
through urban art.
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Using dances classes and
club nights as promotion whilst
also accessing a new audience,
a genius niche was born.
Just a few short months into their
launch the brand launched a
collaboration with ASOS’ mar-
ketplace. Selling out of their first
collection within weeks, the crew
began to look more into their con-
sumers and where their brand was
being worn.
Discovering that their main au-
dience were hip hop dancers,
the brand turned their heads to
recruiting some of London’s best
underground dance instructors
to give classes to young aspiring
artists around
London.
With their takeover of London’s
urban style market, the brand now
hopes to sign a deal with esteemed
high-street chain Urban Outfitters,
continue to expand the reach of
their events and eventually take
their revolution to Manchester.
Keep an eye out for this one, their
celebration of urban art with a po-
litical flare all celebrating London’s
street culture is set to be the next
big name in the fashion world’s
current obsession with street style,
joining the likes of Addidas and
Off-White.
02/05/2018 16:59