2024 Q2 REPORT | GRAYTON BEACH
Top Five Feeder Markets
1 . ATLANTA , GA 2 . NASHVILLE , TN 3 . BIRMINGHAM , AL 4 . NEW ORLEANS , LA 5 . JACKSON , MS
2024 Q2 Revenue Performance
KPIs AS OF JULY 1 , 2024 |
360 Q2 |
VS |
MARKET Q2 |
OCCUPANCY |
48.4 % |
VS |
57 . 5 % |
YOY OCCUPANCY CHANGE |
-9.4% |
VS |
-12. 2 % |
ADR |
$ 1,363 |
VS |
$ 729 |
YOY ADR CHANGE |
-3.1% |
VS |
-0.7% |
REVPAR |
$ 660 |
VS |
$ 419 |
YOY REVPAR CHANGE |
-12.1% |
VS |
-12.9% |
Revenue Overview
The Market outperformed us in Occupancy for Q2 , but we achieved higher ADR and RevPAR . We dropped our ADR more aggressively than the competition and , in turn , saw smaller declines in both Occupancy and RevPAR .
360 BLUE BY THE NUMBERS P . 17