By the Numbers - 360 Blue Realtor 2024 Q2 Report | Page 25

2024 Q2 REPORT | CAPE SAN BLAS
Top Five Feeder Markets
1 . ATLANTA , GA 2 . NASHVILLE , TN 3 . BIRMINGHAM , AL 4 . CHATTANOOGA , TN 5 . KNOXVILLE , TN
2024 Q2 Revenue Performance
KPIs AS OF JULY 1 , 2024
360 Q2
VS
MARKET Q2
OCCUPANCY
55.8 %
VS
55.2 %
YOY OCCUPANCY CHANGE
5.3 %
VS
-6.6%
ADR
$ 580
VS
$ 543
YOY ADR CHANGE
-4. 4 %
VS
2 . 6 %
REVPAR
$ 323
VS
$ 300
YOY REVPAR CHANGE
0.3 %
VS
-4.2%
Revenue Overview
Though our Occupancy was right in line with the Market for Q2 , ours grew year-over-year while the Market ’ s dropped . We achieved these higher Occupancy levels by lowering rates more aggressively than the Market . The approach was successful , as our ADR and RevPAR were higher than the Market for both metrics .
360 BLUE BY THE NUMBERS P . 11