By the Numbers - 360 Blue Realtor 2024 Q2 Report | Page 21

2024 Q2 REPORT | BLUE MOUNTAIN BEACH
Top Five Feeder Markets
1 . ATLANTA , GA 2 . BIRMINGHAM , AL 3 . NASHVILLE , TN 4 . NEW ORLEANS , LA 5 . HOUSTON , TX
2024 Q2 Revenue Performance
KPIs AS OF JULY 1 , 2024
360 Q2
VS
MARKET Q2
OCCUPANCY
51.8 %
VS
53.6 %
YOY OCCUPANCY CHANGE
-8.2%
VS
-4.3%
ADR
$ 1,133
VS
$ 432
YOY ADR CHANGE
0.4 %
VS
-3.8%
REVPAR
$ 586
VS
$ 231
YOY REVPAR CHANGE
-8.0%
VS
-8.3%
Revenue Overview
Though the Market slightly outperformed us in Occupancy in Q2 , we achieved dramatically higher ADR and RevPAR than the Market and saw less of a drop year-over-year in both KPIs . Moving forward , we will work to be more aggressive with rates to achieve Occupancy levels that are more in line with the Market ’ s .
360 BLUE BY THE NUMBERS P . 9