2024 Q1 REPORT
MARKETING INSIGHTS
As you are well aware , the 360 Blue website launched back in January — and it has been a resounding success . And now , three months out , we are finally able to see just how it ’ s performing . I think you ’ ll like what you see , so let ’ s dive right in .
Performance Metrics While year-over-year User Traffic has remained mostly unchanged , traffic quality metrics have improved significantly for the time period . The Engagement Rate , for instance , has increased by 109 % YOY , while the Average Session duration has increased 227 %. At the same time , we are seeing positive trends across various traffic metrics month-over-month since the launch . Overall User Traffic and Sessions are both in an upward trajectory , as are Engaged Sessions , which reflects enhanced user interaction . Engagement Rates are also up month-over-month .
The Takeaway Even though overall traffic has generally remained flat , our efforts to improve the quality of the user experience are paying off . The substantial increase in Engagement Rates and Average Session Duration indicates that users are responding positively to the changes we ’ ve made . How , exactly has their behavior changed ? They are spending considerably more time exploring and interacting with our website , revealing a deeper level of interest in our home listings than ever before . And this bodes well for you , our homeowners .
Only the Beginning It ’ s important to note that the launch itself is only Phase I of the website rollout . Phase II , which includes the build out of additional key features and the optimization of the user experience , is already underway . I ’ ll be updating you on the results we ’ re seeing there in the Q2 Report in July . Collectively , these ongoing efforts represent our commitment to you . They also show our dedication to developing the best user experience in the industry for our guests . With all of the pieces falling into place , we ’ re looking forward to a successful Summer season — and beyond .
Samantha McClendon SVP of Marketing
P . 6 BY THE NUMBERS 360 BLUE