profiles
designs, and provide a grant and advice on
setting up a website.
This led to a partnership with Annan
company, Creatomatic, which has enhanced
the e-commerce side of the business including
promoting international sales. As a result FitSip
is now on sale in thirty-four different countries
with distributors in France, Norway, Denmark
and Brazil; and the international market accounts
for over fifty per cent of sales. The expansion
of the overseas market is something Christine
and Belinda are keen to build on and they are
currently in talks with several potential partners.
Throughout this journey, Belinda says that
working together with Christine has been crucial
to their success. “It’s easier to have two people
rather than one. When you’re on your own you
might cry but if there are two of you, you might
just laugh when something goes wrong!” n
BUSINESS WOMEN SCOTLAND 11
Top Tips for Success
4 Don’t assume that everything will be easy
or that it will go as planned. Be flexible and
open-minded.
4 Allow far more time and money for
prototyping than you think you’ll need.
4 Your idea will change and evolve through
time, so accept this and go with the flow.
4 Think things through from the perspective
of your customer or end user – this is the
best place to start.
4 Ask for help – people are often happy to be
asked for their advice.
If you are considering growing your business Scottish
Enterprise can offer you advice and support on
everything from business strategy and finance to finding
new markets and developing products and services.
To find out more visit
www.scottish-enterprise.com/infinite