BVEP Connections Summer 2016 July 2016 | Page 5

also an ever-increasing export opportunity as they grow into new territories, creating inward investment opportunities, selling UK skills, expertise and products abroad. As an industry, events lead to the employment of over 570,000 people from apprenticeship level upwards. They stimulate thought leadership through the sharing of knowledge, research and intelligence that progresses scientific and technological understanding and innovation. They also bring communities together, whether they are united by a common geography, interest, cause or belief. Finally, events attract international audiences to this country. People who buy our products and services and in many cases return with their families, boosting and complimenting the UK tourism industry. To do that we must not let Britain become simply a destination for national events, but a major competitor at an international level and that is what government and industry can jointly achieve by working together. to your events and to this vitally important work. After all, the time for lamenting lack of government action is now past, it’s time for action and we all need to step onto the stage and play our part. Now is the time for the whole industry to get behind everything we are doing and support this work for the benefit of the entire events sector, and help the wider UK economy by doing so. As a sector we should recognise that government is playing its part, and now it’s time for us to do the same. By staying engaged in the long term process of the work that is being done to support the sector, the outcomes will inevitably be that much stronger. When the call for applications to seek government support to win the hosting of international conferences is made, I hope the industry will respond energetically at every level. Without that engagement we stand far less chance of success. Individually you can support that work by attending the growing number of events and discussions on those topics over the coming months and make your voice heard. I hope this new sense of commitment will encourage you to become a passionate advocate and champion for your industry. The 16 members of the board are themselves ambassadors for the events sector and will always seek to meet and discuss the ongoing work of the Events Industry Board, and I hope you will not hesitate to invite us to contribute 04