Buying Marketing | Page 7

My range plan will consist of trainers, mules as well as high heels. The women’s footwear will include embellishments on the shoes or a plain white or black colour. Women also have a choice of a black shoe with a white sole.

The sole of the shoe is the key aspect of this brand, the sole will be personalized by the celebration for instance, newly weds will have a choice of ‘just married’ ‘she said yes’ or ‘I do’ as well as their date of marriage, on the bottom of the sole, these shoes will mean a lot to them. Inside the shoe of the leather will be engraved writing saying ‘Made With Love In Britain’.