SWOT
Strengths
USP
A gap in the market
Clear customer
Cost structure
Unique products
Social media
Numerous choices in product lines
Hit the trend styles
Online store - availability to buy
Pop up shop in London - brand recognition
Weaknesses
No loyal customer
A new business
No proven track record
Celebrity awareness
Other brands have the same level (Kurt Geiger)
Prices may be too high for some
Cost of manufacturing and delivery