buying and merch Portfolio- ALLSAINTS DOCUMENT TO UPLOAD | Page 4

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BUYING AND MERCHANDISING
CONTENTS
Brand Overview 6
Brand Handwriting 8
Brand Inspiration 10
Ethical Values 12
Allsaints Studios 14
Previous Collections 16
Iconic Garments 18
Comp Shop 20
Like for Like 36
Swot Analysis 39
Trend Direction 40
Colour Moodboard 42
Street Style 44
Catwalk 48
Key Shapes into Flat Specs 50
Print Direction 60
Fabric and Texture 62
Components 63
Final Range 64
Phasing into Store 66
Critical Paths 68
Customer Outfit Builds 74
References 88
BUYING AND MERCHANDISING
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