buying and merch Portfolio- ALLSAINTS DOCUMENT TO UPLOAD | страница 34

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BUYING AND MERCHANDISING
BUYING AND MERCHANDISING
VISUAL MERCHANDISING
REISS- STORE AND CONCESSION
The visual merchandising at the Reiss flagship store in Birmingham was probably the worst
out of the three brands. Reiss differed to the others, as the women swear was upstairs.. Reiss
also had their women swear sale at the front of their department. Even though the hangers at
Reiss were spaced out on the rails, the store still felt busy. The clothing seemed be arranged in
an outfit build way with work wear outfits at the back of the store. There were many fixtures on
the shop floor making the store feel slightly cramped and busy for a shopper that maybe used to
Whistles and Allsaints.
The Reiss concession is located in John Lewis, Birmingham. The visual merchandising of this concession was rather
cheap. Clothes were all over the floor, thrown over rails and folded clothes were not placed neatly. This really did
cheapen what should be an expensive looking brand, due to it being so messy it was unsure whether outfits were
displayed in an outfit build way or a colour scheme, but seeing as some colours did contrast it was assumed that it
originally had been displayed in an outfit build way. The fixtures and rails were very full, and seemed slightly crammed
onto the shop floor, differing to the store itself.
Figure 70
Figure 71
Figure 72
Figure 43
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