buying and merch Portfolio- ALLSAINTS DOCUMENT TO UPLOAD | Page 30

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BUYING AND MERCHANDISING
BUYING AND MERCHANDISING
VISUAL MERCHANDISING
SELFRIDGES BIRMINGHAM CONCESSION
Figure 64
Figure 65
The Allsaints concession in Selfridges is located next to brands such as Topshop and the Kooples. The concession space
does seem slightly cramped, as the brand hasn’t been given that much floor space. The concession itself is displayed
differently to the shop as their clothing is displayed in department. The concession store sells more of the Allsaints
iconic pieces and best sellers. Their deliveries consist of more replenishment items than new ranges. The concession
receives deliveries Monday to Friday of usual replenishment, then every few months they will receive a new line to
launch in Selfridges.
Figure 66
Figure 65
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