buying and merch Portfolio- ALLSAINTS DOCUMENT TO UPLOAD | Page 28

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BUYING AND MERCHANDISING
BUYING AND MERCHANDISING
VISUAL MERCHANDISING
CARDIFF FLAGHSHIP STORE
Figure 60
Figure 61
Figure 63
Allsaints in Cardiff city centre is much bigger than the one in Birmingham, meaning their fixtures can be more spaced
out on the shop floor. The décor in Cardiff is exactly the same as the Birmingham store, with dark distressed woods and
industrial metal finishes.
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