buying and merch Portfolio- ALLSAINTS DOCUMENT TO UPLOAD | Page 18

18
BUYING AND MERCHANDISING
BUYING AND MERCHANDISING
ICONIC GARMENTS
Allsaints are extremely well known for their leathers, due to the high quality of them and the many different
styles and shapes, such as the leather biker jacket and leather bomber jacket. On the Allsaints website they have a
category just for leather jackets alone.
Allsaints are also well known for their chunky knitwear in jumpers and dresses. Allsaints knitwear is
usually dark and fits the whole aesthetic, and considers minimal detailing.
Figure 34
Figure 30 Figure 31
Figure 32 Figure 33
Figure 35
Allsaints shirt dresses are also iconic as the detailing is minimal and considered. The patterns are
designed in house, making them exclusive to Allsaints. A manager in the Allsaints Birmingham store
said that shirt dresses are always an Allsaints must have and come in with a new season flare every few
months.
Figure 36
Figure 37
19