buying and merch Portfolio- ALLSAINTS DOCUMENT TO UPLOAD | Page 16

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BUYING AND MERCHANDISING
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BUYING AND MERCHANDISING
PREVIOUS COLLECTIONS
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SS16
With the accent of the Allsaints grunge, especially in look 4, the palette is mainly neutral with pink and orange tones.
Layered and a flowing silhouette are the key features. Look 3 is a silk dress layered on top of another silk dress, which is of
a mesh material. The slip dress seems to be a key garment also in this collection, seen in look 2 and 4. Look 4 also includes
the layering of a see-through lace slip dress teamed with an iconic Allsaints leather jacket. Look 2 the slip/cami dress also
has a layered look with the top half elegantly draping over the bottom. Considered detail is a key trend in all collections,
such as the unique zip hem fastening in look 1.
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SS15
The palette in SS15 is rather minimalistic, black and white with military neutral colours, such as the khaki and tan. The
shirt dress seems to be key in his season as seen in different styles in looks 1,2 and 3. Looks 1 and 3 are of a loose fitted
silhouette and could definitely be worn dressed up or down. Look 2 seems to be a more formal shirt dress as it is a thicker
material and has a tie-waist detail. Look 4 differs to all the others as it is a thick denim plunge dress that could have been
phased at the beginning of the season, as shown here layered with a coat.