buying and merch Portfolio- ALLSAINTS DOCUMENT TO UPLOAD | Page 12

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BUYING AND MERCHANDISING
BUYING AND MERCHANDISING
ETHICAL VALUES
One of Allsaints many collaborations was with not for sale, in 2011. Not for sale is a non-profit, raising funds and social
awareness for the prevention of human trafficking and forced labour. Together they produced an edgy t-shirt line that
did not stray from Allsaints brand concepts and visuals. The tees promoted the prevention of forced labour and to end
human trafficking (projectJUST, 2016).
Allsaints also, in 2014, banned the use of angora fur in their future products and collections. They also removed all their
current products containing angora from their shelves (Bagot, 2014).
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Figure 1
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