Buyers Guide Hunting 2017 | Page 9

output levels, and long stints of absolute stillness wholly unique to the pursuit of wary quarry. Plus, a January duck hunt presents very different challenges to the design, function and fit of hunting apparel than an August sheep hunt. Sitka confronts every situation through a process they call “purpose-built design.” WHY DO WE NEED YET ANOTHER BIG GAME HUNTING PATTERN? For 2017, there has been a new addition to the Sitka “Big Game” camo line. This new camo is different than the “Open Country” pattern that everyone has come to know and respect. While the Open Country pattern is here to stay, Sitka brought on a bevy of experts, including hunting guides, and experts in animal vision, to create a new “purpose-built” pattern for hunting ungulates. This GORE OPTIFADE™ Concealment Subalpine™ pattern is designed specifically for stalking and ambushing ungulates from ground level in tree-covered and vegetated terrain. The concealment technology is optimized for engagement ranges of 50 yards and less. This new pattern has been in “beta” since late 2014 and involved an incredible amount of research and field-testing—Sitka even used computer programs modeled on the ungulate eye so they could take the 36 “subalpine failures” out into the field to test. They dressed in the camo, took the camo into the areas where it was meant to be utilized, and took pictures. Analysis and expert opinion helped to perfect this new camo, which is built to fool the ungulate eye. So why did Sitka think we needed a new camo line? Because a niche group of hunters are close-encounter stalkers, guys and gals out there on the ground, calling in their quarry to where they can sometimes hear them breathing. And this new pattern is here because Sitka asked a question that may not have been asked before: “How do these animals see?” That question lead to two years of development before landing on the new GORE OPTIFADE™ Concealment Subalpine™ pattern. The development of this pattern is a story in itself. Photo by Tyler Johnerson SITKA’S BIG GAME CAMO: HOW DO DEER AND ELK SEE? To get the new line of camo at Sitka, first they had to ask these questions: How can I hide from deer? Do we really care if deer see us? What if they do see us? Wouldn’t it be cool if they just went back to eating acorns? What if we could get away with a little more movement? How would we have to look to make that possible? What would the deer have to see, or not see? And, finally, How do deer see the world, anyway? “Deer vision is very different from human vision,” says Dr. Jay Neitz at the University of Washington Medical School who came on to help Sitka research this project. And he should know—he studies animal vision and developed with his wife a gene therapy that cured colorblindness in a pair of squirrel monkeys, turning them from dichromats – animals whose eyes contain only two types of color receptors – into trichromats – animals with three color receptor types, like most humans… so, basically, he knows the animal eye. NORTH40.COM 9 Photo by Sitka Gear