Counseling Session Activities
Building a Relationship
Educating a Buyer
Preparing a Buyer
Here ’ s a look at all the things – big and small – that a REALTOR ® may do to help clients when buying a home .
Counseling Session Activities
• Prepare the buyer for executing a Buyer Brokerage Agreement
• Explain agency relationships to the buyer and get state required legal consent to represent .
• Inform the buyer of working relationship based on state law , the REALTORS ® Code of Ethics , and the broker ’ s business policies
Building a Relationship
• Learn the buyer ’ s wants and non-negotiable needs
• Understand the buyer ’ s budget and what will be needed financially
• Help the buyer understand what property their chosen budget will buy
• Consider having the buyer fill out a homebuyer ’ s checklist
• Assist the buyer in examining how much they can afford to spend
• Provide quality lender resources
• Partner with the buyer to locate suitable properties for consideration
• Match the buyer ’ s needs with available property
• Constantly re-evaluate buyer ’ s needs and refocus property showings to fit those needs
• After ensuring the buyer understands what is done for them , how it is done , and the benefit to them , obtain signatures on the Buyer Brokerage Agreement
• Explain how compensation is paid , who pays it , and what the buyer ’ s options are for paying if REALTORS ® are members of the National Association of REALTORS ®
Educating a Buyer
• Communicate the working relationship based on state law , the REALTORS ® Code of Ethics , and the broker ’ s business policies
• Explain Federal and State Fair Housing laws
• Explain what to look for in applicable property disclosures
• Reassure the buyer that their personal information will remain confidential
• Inform the buyer that you will always disclose all known material defects
• In accordance with state law , provide information on checking the sex-offender registry and crime statistics for the neighborhood per the information in the Purchase and Sale Agreement
• Discuss available resources that the buyer can check to learn more about prospective neighborhoods
• Provide a copy of the Protect Yourself When Buying Real Property GAR brochure
Preparing a Buyer
• Explain the timeline for house hunting , mortgage approval , and closing
• Explain the local market and how it impacts the buyer
• Show statistics on what percentage of list price sellers in the area are currently receiving
• Inform the buyer on what home features are popular
• Identify current average days on market
• Share the dangers of using the price per square foot to figure home values
• Explain the concept of absorption rate and how it impacts the buying process
• Indicate current listing months of market inventory
• Share estimated potential out-of-pocket costs to complete the transaction
• Assist the buyer in analyzing the loan estimates per the information in the Purchase and Sale Agreement
• Qualify the buyer for financial ability to purchase