Top 30
Inspirational Women
City Pioneers Inspirational
Female
Entrepreneur 30
Ones to Watch
BRUMMELL WE ARE THE CITY
(WATC) BRUMMELL
2018 2015 2014
Why we
CHAMPION
BUY-SIDE TRADERS
Anita Karppi
Managing Director & co-founder , K&K Global Consulting Ltd
My t
Why we started the Buy-side Trading
Community? What has the Buy-side Trading
Community achieved?:
I felt the need to create a community within
the buy side nine years ago however I was
unsure how to go about it. I was heavily
pregnant and had a window of opportunity
to ‘make it happen’ whilst being a new mum
for the first time. With help from a few key
stakeholders we started the Alpha Trader
Forum (ATF) in London for equity traders.
We were then championed by the buy-side
heads of desks to build our services which
encompass the Buy-side Perspectives research,
buysideintel.com, the Buy-side Perspectives
multi asset class publication and the Alpha
Trader Forum and Asia Buy-side Forum.
With a lot of hard work, dedication and
commitment, we now have over 900 senior,
heads and global heads of trading globally.
I am very thankful and grateful to be here nine
years later so thank you to every single person
who supported and championed our services. •
Winter 2018
•
Be hu
mble,
s
grate
ful a
nd t
hank
ful
Supp
o
r
we are t your in
d
stron
ger an ustry peer
s –
d can
achiev together
e mor
e
Heads of trading are now
much more informed
and connected than ever
before. Historically they
operated individually in
silos with a lack of cross
leverage of efforts.
We have helped the
heads of trading
through an evolving
market structure
with up-to-
date research,
benchmarks and
live debates.
op tip
My ob
jective
s
Cam
buy-s paign to h
a
ide tr
ading ve more wo
men
in
Face t
o
more face dia
digit essential logue is b
togeth alisation. in the age ecoming
Keep
er.
the co of
mmu
nity
1. Transformation of buy-side firm’s
trading towards multi asset trading
desks and centralised trading desks.
www.buysideintel.com
47