Butter and Margarine Market Segments and Key Trends 2015-2025 fmi | Page 3
Report
Description
Report Description
Global Butter and Margarine Market Segmentation
The global butter and margarine market can be segmented into two major categories on the basis of its
usage as spreadable and non-spreadable. We can also segment the global butter and margarine market by
product types as cultured butter, uncultured butter and cream and whipped butter, butter margarines, liquid
margarines and others margarine varieties. The global butter and margarine market can also be segmented
geographically into North America, Western Europe, Asia Pacific, Latin America, Eastern Europe and Middle
East & Africa regions.
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Demand for butter is more in comparison to margarine due to the rising preference of consumers for natural
products such as butter. However demand for margarine is less in comparison to butter as margarine
consists of additives. Decreasing price difference between butter and margarine and increasing home-baking
trend drives the demand for butter market. There is rising trend of natural food consumption due to the
shift in consumer preference for processed foods. In butter and margarine market there is rising trend of
adding salt. There is increasing demand for butter owing to the growing food television culture that
emphasize the benefits of butter consumption. BakeMark UK launched baking fats that are used in cakes and
pastries. Baking fat consists of butter and margarine. Several margarine company promoted their products
by emphasizing that their products lack trans-fat.
Global Butter and Margarine Market Key Players
Some of the key players in global butter and margarine market are AMUL (India), Arla Foods, Dean Foods