BUSN 412 help Making Decisions/uophelp.com BUSN 412 help Making Decisions/uophelp.com | Page 5

n the News…
This project is intended to provide current material for class discussion
and review. This material must relate to your Course Project subject. To
receive full credit for this requirement, submit the In the News during
Week 2. The project may draw on items from the online environment—
newspapers, magazines, and websites—to provide current (i.e., within
the last year) examples of course-related topics (i.e., Business Strategy
from this week’s reading assignment). Relevance and probable interest
to the class are especially welcome. These items should be accompanied
by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from this week’s readings in Chapters 2, 3, and 4.
Examples are: Competitive Intelligence (pg. 42-44), Demographics (pg.
47–50), Porter’s 5 Forces (pg. 55–68), Value Chain Analysis (pg. 81–
93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107–
110), Human Capital (pg. 127–136), and Social Capital (pg. 137–144).
Be sure you include the news article or a summary, as well as the 1- to
2-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name,
• why and how the news material is important and relevant to the course
content using specific course concepts from this week’s assigned reading
by citing the name of the concept and the page it is located on in the
textbook, and
• what practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this page.
For instr
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BUSN 412 Week 2 In the News (Marriot)