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Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following
list.
Case 6 – AIG
Case 9 – Heineken
Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson
Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar
Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY