the company ’ s website and usehttp :// finance . yahoo . com and / or some other financial search engine to find this data . ( 15 points )
NOTE : Make sure to use APA citations throughout the paper . The textbook should be cited if it is the source of information . If you are not familiar with APA citation , check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus . There are videos to help you with the APA format and business research in the Week 1 Lecture .
ANALYSIS VIA PORTER ’ S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants , the bargaining power of buyers , the bargaining power of suppliers , the threat of substitute products and services , and the intensity of rivalry among competitors in the industry ( Chapter 2 ). Summarize your key points in a figure . ( 25 points )
STRATEGY USED
How does this company create and sustain a competitive advantage ? What strategy from the readings was undertaken by this company ? Were they successful ? Can all companies use this strategy ? How is the strategy affected by the life cycle in the industry ? Remember to reference Porter ’ s generic strategies identified in Chapter 5 of the textbook , THIS IS CRITICAL . ( 40 points )
Specific STRATEGY ( S ) Choose two specific strategies from this list . Related Diversification ( pages 206 – 214 ) Achieving Competitive Advantage ( pages 256 – 267 ) Entry Mode ( pages 267 – 272 )