the company’ s website and usehttp:// finance. yahoo. com and / or some other financial search engine to find this data.( 15 points)
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA format and business research in the Week 1 Lecture.
ANALYSIS VIA PORTER’ S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry( Chapter 2). Summarize your key points in a figure.( 25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the readings was undertaken by this company? Were they successful? Can all companies use this strategy? How is the strategy affected by the life cycle in the industry? Remember to reference Porter’ s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL.( 40 points)
Specific STRATEGY( S) Choose two specific strategies from this list. Related Diversification( pages 206 – 214) Achieving Competitive Advantage( pages 256 – 267) Entry Mode( pages 267 – 272)