Question 16
Surveys, focus groups, and experimentation are all types of marketing research .
Question 17
4.0/ 4.0 Points
When a company refuses to abandon a preconceived notion that is shown to be erroneous, it
may be exhibiting confirmation bias.
A. True
B. False
Question 18 of 25
4.0/ 4.0 Points
The SWOT strategic model helps companies (re)position to
A.take advantage of opportunities. B.leverage strengths.
C.guard against threats. D.All of the above.
Question 19 of 25
4.0/ 4.0 Points
.