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1. Tammy Monahan is considering the purchase of a home
entertainment center. The product attributes and weights she plans to
consider are:
portability .1
sound projection .6
warranty .3
Tammy rated the brands as follows:
Using the Consumer Buying Matrix (p. 252), conduct a quantitative
product evaluation rating for each brand. What other factors is
Tammy likely to consider when making her purchase?
2. Based on the following, calculate the costs of buying and of leasing
a motor vehicle.
Purchase Costs
Leasing Costs
Down payment
$1,500
Security deposit
$500
Loan payment
$450 for 48 months
Lease payment
$450 for 36 months
Estimated value at
End of loan
End of lease charges
$4,000
$600