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BUSN 380 Week 5 Problem Set 5
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Problem Set 5

1. Tammy Monahan is considering the purchase of a home
entertainment center. The product attributes and weights she plans to
consider are:
portability .1
sound projection .6
warranty .3
Tammy rated the brands as follows:

Using the Consumer Buying Matrix (p. 252), conduct a quantitative
product evaluation rating for each brand. What other factors is
Tammy likely to consider when making her purchase?
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