BUSN 115 STUDY Learn Do Live /busn115study.com BUSN 115 STUDY Learn Do Live /busn115study.com | Page 54

www.busn115study.com
Purchasing Process
Think of a product you recently purchased and review your decision
process. Why did you need or want that product? How did the
product’s marketing influence your purchase decision? How did you
investigate the product before making your purchase decision? Did
you experience cognitive dissonance after your decision?
===================================================
BUSN 115 Week 4 DQ 2 Advertising
FOR MORE CLASSES VISIT
www.busn115study.com
Advertising
Think about an advertisement (in any medium) that had either a
strongly positive or strongly negative effect on your attitude toward the
product being advertised or the advertiser itself. Why did the ad have
this effect? If you responded positively to the ad, do you think you were
being manipulated in any way? If you responded negatively—and you
are a potential buyer of the product that was advertised—what
changes would you make to the ad to make it more successful?
===================================================
BUSN 115 Week 4 Quiz